The FMCG sector processes 2.3 trillion consumer transactions annually, yet loyalty redemption rates remain stuck at 12-15%—significantly below retail (22%) and QSR (28%) benchmarks. Gift vouchers and e-gift cards represent the highest-performing redemption mechanism in packaged goods, delivering 3.8x engagement versus points-only programs. TagnPay's enterprise solution powers loyalty operations for 40+ FMCG brands, managing 15M+ monthly redemptions across modern channels. We eliminate the complexity of multi-stakeholder reward fulfillment—from manufacturers and distributors to retailers and end consumers—through a unified, API-first platform that combines instant UPI payouts, dynamic brand partnerships (500+ rewards catalog), and real-time analytics. Our clients achieve 42% average uplift in repeat purchase rates within 90 days of deployment.
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15-minute personalized demo with a channel loyalty specialist.
The Industry Challenge
Gaps in Existing Solutions
Strategic Framework
Platform Architecture
End-to-end B2B Channel Loyalty + Rewards + AI Analytics
B2B Channel Ecosystem
Different layers need different reward logic & engagement frequency. ChannelLoyalty maps the complete distribution hierarchy.
Each layer connects to the ChannelLoyalty Mobile App + WhatsApp for engagement
Align every layer. Reward every behavior. Measure every outcome.
Get a Customized Loyalty Solution for Your Industry
Our channel loyalty experts will design a tailored program architecture, reward structure, and ROI projection for your specific business context.
Industry Use Case
Competitive Comparison
Frequently Asked Questions
Request a Customized Proposal
Our loyalty architects will design a program blueprint tailored to your industry and channel structure.