The paints and coatings industry loses 22% of contractor relationships annually due to fragmented purchasing and lack of incentive alignment. Plumbers—critical channel partners who specify materials on 60% of residential jobs—operate across multiple suppliers without consolidated benefits, creating loyalty leakage to competitors. TagnPay's enterprise loyalty infrastructure addresses this structural gap by embedding rewards directly into the plumber workflow, converting transactional relationships into sustained partnerships. Our platform has enabled 150+ coatings manufacturers and distributors to achieve 4.2x ROI within 18 months through behavioral data capture and intelligent tier progression.
See ChannelLoyalty in Action
15-minute personalized demo with a channel loyalty specialist.
The Industry Challenge
Gaps in Existing Solutions
Strategic Framework
Platform Architecture
End-to-end B2B Channel Loyalty + Rewards + AI Analytics
B2B Channel Ecosystem
Different layers need different reward logic & engagement frequency. ChannelLoyalty maps the complete distribution hierarchy.
Each layer connects to the ChannelLoyalty Mobile App + WhatsApp for engagement
Align every layer. Reward every behavior. Measure every outcome.
Get a Customized Loyalty Solution for Your Industry
Our channel loyalty experts will design a tailored program architecture, reward structure, and ROI projection for your specific business context.
Industry Use Case
Competitive Comparison
Frequently Asked Questions
Request a Customized Proposal
Our loyalty architects will design a program blueprint tailored to your industry and channel structure.