The pipes and sanitaryware retail channel operates on thin margins (8-12%) with intense distributor competition and rising retailer churn. Trade promotion spend—typically 15-20% of revenue—remains fragmented across manual spreadsheets, inconsistent execution, and delayed payouts that erode retailer confidence. TagnPay's Trade Promotion Management platform transforms this chaos into a measurable, real-time engine that aligns retailer incentives with channel growth objectives. We serve 200+ building materials brands managing $45M+ in annual promotional budgets, delivering an average 3.2x ROI within 90 days of deployment.
See ChannelLoyalty in Action
15-minute personalized demo with a channel loyalty specialist.
The Industry Challenge
Gaps in Existing Solutions
Strategic Framework
Platform Architecture
End-to-end B2B Channel Loyalty + Rewards + AI Analytics
B2B Channel Ecosystem
Different layers need different reward logic & engagement frequency. ChannelLoyalty maps the complete distribution hierarchy.
Each layer connects to the ChannelLoyalty Mobile App + WhatsApp for engagement
Align every layer. Reward every behavior. Measure every outcome.
Get a Customized Loyalty Solution for Your Industry
Our channel loyalty experts will design a tailored program architecture, reward structure, and ROI projection for your specific business context.
Industry Use Case
Competitive Comparison
Frequently Asked Questions
Request a Customized Proposal
Our loyalty architects will design a program blueprint tailored to your industry and channel structure.