The pipes and sanitaryware distribution channel operates on razor-thin margins, with wholesalers managing 300-500+ SKUs across multiple brand portfolios while competing against 15-20 regional competitors. Loyalty erosion costs Indian sanitaryware wholesalers ₹40-60 lakhs annually in lost repeat orders. TagnPay's gift voucher and e-gift card platform addresses this through a purpose-built loyalty architecture that converts transactional relationships into structured channel partnerships. Unlike generic FMCG platforms, our solution integrates with distributor POS systems, automates tier-based rewards across cement, tiles, and plumbing verticals, and delivers payouts within 24 hours—critical for wholesalers managing working capital cycles.
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15-minute personalized demo with a channel loyalty specialist.
The Industry Challenge
Gaps in Existing Solutions
Strategic Framework
Platform Architecture
End-to-end B2B Channel Loyalty + Rewards + AI Analytics
B2B Channel Ecosystem
Different layers need different reward logic & engagement frequency. ChannelLoyalty maps the complete distribution hierarchy.
Each layer connects to the ChannelLoyalty Mobile App + WhatsApp for engagement
Align every layer. Reward every behavior. Measure every outcome.
Get a Customized Loyalty Solution for Your Industry
Our channel loyalty experts will design a tailored program architecture, reward structure, and ROI projection for your specific business context.
Industry Use Case
Competitive Comparison
Frequently Asked Questions
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Our loyalty architects will design a program blueprint tailored to your industry and channel structure.