Steel and metals wholesalers operate on thin margins (3-8% EBITDA) with fragmented buyer bases across construction, manufacturing, and fabrication sectors. Current buyer retention rates average 62% annually, with price competition eroding supplier relationships. TagnPay's insurance-integrated loyalty platform transforms wholesale operations by bundling protection benefits—cargo insurance, payment protection, supplier liability coverage—directly into buyer rewards structures. Our platform manages 850+ metals & steel wholesalers across India, processing 12M+ transactions monthly with 89% active participation rates among enrolled buyers.
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The Industry Challenge
Gaps in Existing Solutions
Strategic Framework
Platform Architecture
End-to-end B2B Channel Loyalty + Rewards + AI Analytics
B2B Channel Ecosystem
Different layers need different reward logic & engagement frequency. ChannelLoyalty maps the complete distribution hierarchy.
Each layer connects to the ChannelLoyalty Mobile App + WhatsApp for engagement
Align every layer. Reward every behavior. Measure every outcome.
Get a Customized Loyalty Solution for Your Industry
Our channel loyalty experts will design a tailored program architecture, reward structure, and ROI projection for your specific business context.
Industry Use Case
Client: Rajesh Steel & Metals (Pune-based wholesaler, ₹45Cr revenue, 280 active buyers). Challenge: 18% buyer churn annually; competition from larger players offering hidden payment terms and bulk discounts. No protection against buyer defaults; AR aging hitting 75+ days. Loyalty program attempted via generic platform (Paytm) yielded <8% participation. Solution: TagnPay deployed with three tiers—Cargo Insurance (all buyers), Payment Protection (₹2L+ monthly spends), Priority Support (₹5L+ monthly). Instant UPI cashback (3% Tier 1, 4% Tier 2, 5% Tier 3). QR redemption at yard office; WhatsApp notifications. Results (12 months): 47% buyer participation (vs. 8% prior program); 35% reduction in churn (22 retained buyers = ₹8.4Cr annualized revenue saved); AR aging dropped to 55 days (payment protection incentivized early settlement); 4x ROI on program costs (₹18L program spend vs. ₹7.2Cr revenue retention). Buyer NPS rose from 31 to 64.
Frequently Asked Questions
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Our loyalty architects will design a program blueprint tailored to your industry and channel structure.